We serve the criminal justice reform movement through our advocacy team by putting our deep legal, policy, and communications expertise to work inside of a campaign framework. We work with communities to exert pressure on elected officials and candidates to adopt policies that responsibly reduce incarceration and make our justice system more just.


We serve elected officials by working inside of their offices to identify and eliminate drivers of unnecessary incarceration. It is not enough for a candidate to have a policy position. The position must be developed into a detailed policy that guides the decision making of every line prosecutor or officer toward the desired result of eliminating unnecessary incarceration.

Media & Culture

The media and cultural environment in which officials and community leaders make decisions about incarceration and public safety plays a major role in shaping which issues feel urgent and important, and what policy solutions are considered to be within the window of acceptable choices for a leader to make. To help shape the broader media and cultural environment, we provide resources and context to reporters and reformers across the country.


Using a fee-for-service model, we put our deep legal, policy, and communications expertise to work for organizations and campaigns that further TJC’s overall mission. For example, through our work with the Players Coalition, we connect professional athletes, coaches, and executives with local campaigns and organizations so that they can be advocates for criminal justice reform.

The Appeal

The Appeal, an editorially independent project, produces original journalism about criminal justice that engages the public and holds officials to account. Its reporters draw on deep expertise to expose the human impact of our most routine criminal justice practices through original reportingexplainers, a daily national newsletter, a weekly political report, and two weekly podcasts.

The Political Report

A sister project of the Appeal, The Political Report casts a bright light on the local politics of mass incarceration and criminal justice reform. It highlights often-overlooked but highly consequential local elections, drawing out their stakes, contrasts, and repercussions. It will continue providing new tools that show how this national movement is made up of a multitude of decentralized struggles.