Clif Bar Customers to Receive Compensation From $12M Lawsuit

HIGHLIGHTS:

• Clif Bar customers can receive up to $50 compensation from a $12 million lawsuit that accused the company of misleading customers that its protein bars were healthy
• Clif Bars and Clif Kid Zbars allegedly contained 37 percent of calories due to high added sugar
• The company did not admit to any wrongdoing but agreed to settle the lawsuit

Customers of snack brand Clif Bars are eligible to receive cash compensation of up to $50 after the company agreed to a $12 million settlement of a class action lawsuit that said it misled customers by claiming two of its protein bars were healthy.

Under the settlement terms, residents of California and New York with purchases of Clif Bars or Clif Kid Zbars between April 19, 2014, and March 31, 2023, have until February 1, 2025, to file a claim.

The same deadline applies to residents outside the two states with purchases between March 31, 2019, and March 31, 2023.

A chocolate bar with nuts broken into half. Photo by Towfiqu Barbhuiya

Who is eligible?

Individuals are only eligible if their purchased products contain the following phrases:

For Clif Bars:

• “Nutrition for Sustained Energy”

For Clif Kid ZBars:

• “No High Fructose Corn Syrup”
• “Nourishing Kids in Motion”
• “In raising our family, finding nutritious on-the-go snacks for our kids wasn’t easy. That’s why we created Clif Kid — wholesome, delicious snacks made with organic ingredients to help keep kids going, growing, and exploring.”
• “Blend of carbs, fiber, protein, and fat gives kids energy so they can keep Zipping and Zooming along.”

What the lawsuit claimed

The settlement came seven years after the class action lawsuit was filed accusing Clif Bar & Company, a subsidiary of Mondelez International, of misleading customers after the two products’ packaging showed claims that they were healthy.

The lawsuit pointed out that it contained as much as 37 percent of calories from added sugar.

A representative for Clif Bar or Mondelez International did not immediately respond to a request for comment. Earlier, the company denied the accusation but agreed to settle the lawsuit.

Under the settlement terms, customers can receive $5 for up to 30 bars, $10 for between 31 and 60 bars, and $15 for more than 60 bars. These payments are available regardless of whether consumers can provide proof of purchase.

Class members who provide proof of purchase can receive $15 for the first 60 bars. For additional bars with proof of purchase, class members can receive $0.25 per bar for a maximum total payment of $50.